Integrated Brand Accountability


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Integrated Brand

Strategic Storytelling & Accountability Support

Make your moves with ongoing guidance & support to manage your strategy, address imposter syndrome, mitigate overwhelm, and stay consistent with your weekly workflow.

Let’s Be Real…This Hustle is a lot.

Whether you call it burnout or perfectionism – I want you to know that you don’t need to work like this.

It’s hella easy to feel like you’re behind, that you are dealing with some form of imposter syndrome because you’re not as visibly *successful* as all of those who make it look easy.

I’m not here to sell you magic beans. I’m here to help provide you with space to feel like yourself in a world that prioritizes exploitation to “live the dream.”


Your peeps are waiting for you to show up as your authentic self, in a way that only you can.


Integrated Brand
is monthly support, to help you stay aligned with your big picture vision.

We Will Focus on the Following with your

Accountability Enrollment

Assess the monthly transits for opportunities
Practice your storytelling for live content
Address your weekly challenges with ease
Co-write content that assert your authority
Check-in for guidance and support

All it takes is a seed planted in your heart to spark an idea that lights you up so much you have no other choice but to pursue it.

Are you ready to get inspired?

Sometimes you just want to feel seen, understood, and less alone.

There’s a lot of noise online about how you can create shortcuts to follow in the footsteps of people who created shortcuts for themselves.

How sustainable is it for your business model to create a shell of a brand from someone else’s half-ass brand?

So much of your growth potential isn’t about the latest marketing trends or sales gimmick.

It’s how you are intentional about shifting something within, whether that’s how you recalibrate your mindset or recommit to new routines.

Included with Your



Onboarding con Café

During this informal call, we will outline your expectations so we are both on the same page about how we are going to spend the next few weeks or months together.


45-Minute Sessions

We will connect via Zoom to recalibrate your energy and track your milestones for 1, 2, or 3 months. We will meet once per week focused on your pre-determined goals.


Email & Chat Support

I’m around via email and chat for any Qs you have in-between your sessions. Use this time to get feedback on how your vision can be modified, should you need to make changes.

Ready to get started?

Enrollment Options







Frequently Asked Q’s

Both the BREAKTHROUGH and MASTERMIND come with a framework that we work through for your brand + business. ACCOUNTABILITY is more like weekly touchpoint to manage what you are already doing.

If you are not clear about your brand or struggle to be cohesive with your vision, the BREAKTHROUGH and MASTERMIND are a better fit for you.

This enrollment doesn’t include brand development so you can’t really use these sessions instead of the program. During your enrollment in the MASTERMIND we will likely work on developing your program, book, deck, or signature course.

ACCOUNTABILITY is more for making sure you’re doing what you need to do after you’ve developed your offerings.

I am using Voxer to stay connected in between your sessions.

You will need to download Voxer to stay engaged with me throughout the month. You can also use the web version of Voxer.

There are boundaries that I want respected as it relates to text and chat support, which I share with you after your enrollment. They’re simple things like allow me time to respond and honor a reasonable schedule (don’t expect a text back at 1am on Saturday).

You can cancel your enrollment at anytime. There are no refunds so subscribe intentionally. If you cannot commit to the sessions, there are no pro-rated refunds.

If you want to pause your sessions until your schedule frees up, let me know and I’ll extend your enrollment.

If you are experiencing financial hardship and would like to enroll at a lower rate, reach out to me ( and I will send you a code to enroll on a sliding rate.

This is *NOT* a general discount option but rather an opportunity to support those battling the challenges of surviving this chaotic world.


Hola, my name is Vicky and I help multi-passionate peeps organize their body of work and leverage storytelling to position their authority.

As a seasoned pro with over 20 years of experience in vocational counseling, web design, and online marketing, I leverage my expertise to support businesses and individuals by creating a holistic approach to building an intentional brand and business.

I’ve worked with major media and entertainment brands including NBC Universal and Vme TV, startup initiatives including the Alley + Florida International University (FIU) Ratcliffe Startup Studio and NYC Department of Small Business Services: Catering Business Pathways, and women-led organizations such as the Latinista.

Where You've Seen Me

What others have to say about working with me

Vicky Ayala’s extraordinary talent lies in her unique ability to breathe life into your brand. Her consulting is part branding strategy, part product development, and part confidence building — all wrapped up into one.

She’s a quick thinker, brilliant, and a great listener who can crawl inside your head to bring out your best ideas. She leverages her impressive body of work to transform your brand into a memorable and necessary entity in an ever-expanding world of distractions.

Angelica Perez-Litwin, Therapist & Founder of the Lumin Center and Latinas Think Big

Vicky’s branding expertise, industry knowledge and resourcefulness helped bring my consulting business to the next level. Her skill in being able to identify what’s relevant and needed in the market with my unique value proposition is extremely impressive.

Like many entrepreneurs and small business owners, I have a multi-faceted brand that can go in many directions but shouldn’t. Vicky helps me keep focused on the value I can and should be delivered to my audiences.

Yai Vargas, Diversity + Inclusion Expert, LinkedIn Ninja, and Founder of the Latinista

Vicky is the first expert I trusted on my entrepreneurship journey because of her brand expertise and how she compassionately championed me to be true to myself throughout every stage of the journey. Now I call her Brand BAE (Before Anyone Else) because she is STILL the first expert I hire whenever I’m launching something new for my businesses.

Nothing tops how Vicky creates a safe space and listens to you as she intuitively holds your hand while sharing your ideas and challenges. Then she [magically] brings clarity and simplicity to your vision with her feedback and practical strategy.

Lisa Velazquez, Intuitive Love Coach, Community Builder, and Founder of Lisa Talks Love + Latina Entrepreneurs Inc.

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach specializing in helping women break free from love addiction. She saw that clearly, and that has drastically altered my business. I now own being a love addiction expert, thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, that she will be an amazing investment in your business as you take it to the next level.

Christine Gutierrez, Therapist, Author, and Founder of The Diosahood

For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. She saved me long-term headaches and natural anxieties by being an uber-creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert at House of Bren

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included content development to messaging and user engagement.

Vicky is a brilliant brand strategist and experienced online marketer. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel targeted new content, and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations.

Needless to say, I highly recommend Vicky. She’s a pro, and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Tech Expert, Television Personality, and Media Entrepreneur at Rosa Alonso Digital