I’ve been seeing a lot of chatter around the concept of boutique vs big chain stores. Neither is better than the other. Some brands want to be the Walmart of their industry…

If you’re a writer then you are familiar with the Hero’s Journey. It’s the basis for most, if not all, stories. The snarky Latina version is: “some dude goes on a quest…

My authentic self craves chai tea lattes to avoid thinking about coffee. My authentic self is always at odds with my aspirations. My authentic self loves to daydream. My authentic self is…

  yes mercury is retrograde but so what… Actually there’s a lot of cosmic energy in retrograde. There are 5 planets giving the impression that they’re doing the backwards tango. You’ve likely…

Lately, I’ve found myself feeling like I was in a race with myself. Pisces season had me feeling the bottom of the emotional pits a little too much and now that we’re…

When I first crafted the Multi-Passionate Brand Archetypes, there were 4 and they included the niche audience I worked with. They were: creative entrepreneurs, performing artists, lifestyle coaches and service providers. Pretty…

When are you going apple picking? I’ve gone a few times, in my lifetime. The first time was an experience in itself. It was also the first time I went camping, in…

I hear this question a lot: Do I brand me or my business? As if they were mutually exclusive. For some they are. The owner of Nike doesn’t plant their photo all…

Personal branding – few words inspire a strong emotional response such as this word. I’m objectively biased. I live by my mission and it’s highly rooted in the notion of a personal…

Sometimes things don’t work out. Sometimes we have a change in heart. Shifting your business is easy however what if you have to pivot your personal brand. How do you do a…

In design, white space is the generous use of nothing. It helps break up all the colors and copy. White space keeps order and it makes heavy layouts cleaner. Minimalism design is…

My weekends are officially mines. I’ve reclaimed them and have not looked back. Before I would bend over backwards for my clients. When I had a working weekend it was to slave…