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Why I’m Feeling Uncomfortable with Some of the Women Spaces Online

For years, I’ve positioned my brand and business as being for “women.” My colors were more “feminine” and even the language and messaging I used were to “speak” to entrepreneurial women. I had several clients who were men so I didn’t think I need to be more accommodating than that. My perspective was always “my voice is my voice and either you resonate with it or you don’t.” I’ve come a long way from who I used to be and in that growth journey, I’ve had to confront how I am contributing to the social issues that aren’t in alignment with my values.

Grieving What Never Was

I’ve been coming to terms with a lot of things. What they don’t tell you about breakthroughs is that these truths were always there. It almost feels like a spiritual intervention where…

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Birthday Lessons

Solar returns are fun. We get to reminisce on the last 365 days, 12 months, and 52 weeks. They are especially fun when you find yourself stuck in the same place. Yay. 🥹…

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Leveraging Storytelling To Mask My Emotions

I have to be mindful of the words I choose to describe my journey. Lately I feel like I’ve been wrestling with intruding thoughts but I also don’t want to feel like…

Longer Than Expected

I am trying to remember what kind of headspace I was in when I first thought of this phrase. I was probably with a client who was talking about how their milestones…

two Siamese fighting fishes

Wondering If It’s All Been An Illusion

Fair warning, Pisces season is on the horizon and while I haven’t gotten *emo* in years, this is my element, and reflecting on weird shit is my jam. content warning (cw): mention…

Old Habits Die Hard

I recorded my first introduction episode of the podcast and wanted to crawl into a hole and disassociate. I rewrote the script a bunch of times, using the excuse that it wasn’t…

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Growth Doesn’t Appear Overnight

It often feels like progress happens quickly when in reality change happens over time when you’re not looking. One of the challenges I deal with is looking in the mirror which is…

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Evolving Your Namesake

I fell off for a bit. I got caught up in the perfectionist loop and thought I needed to be “smarter” about how to upkeep these musings. I waited until my site…

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Is My *X* Factor Enough

Here’s the thing…we know when we are in alignment, and we know when we are not. Confusion is a way to deflect responsibility for taking ownership of the brand, business, and life…

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Sometimes Bruja. 🔮 Always Quirky.

My name is Vicky and I am the head empress around here. I’m a mid-life Gen X’er with a soft spot for 80s music, the Yankees, and road trips.

As a storytelling strategist, I empower multi-passionate folx to organize their vision, leverage their voice, and create offerings to align with purpose & integrity.

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When I’m not working, you can catch me musing about the things that support my escapism habits. 😘

Diary | Musings | Podcast